YouYoga is a new yoga studio situated in the city centre. As a recent startup, it needs a landing page with a clear-cut structure to attract new clients and show them which services it offers.

First, I conducted a little survey by asking my friends and acquaintances passionate about yoga and sports enthusiasts which information a yoga studio website page should contain to be of good use to them. The answers were mostly similar to one another. Basing on the answers I have made a list of the blocks the future landing page must include:

• Pricing
• Staff info
• The information about all the services provided
• Location (shown on the map)
• Contact details
• Application form (we live in a busy world so to make a call is much better than spending extra time visiting the studio)

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The primary target audience of the studio are fitness ethusiasts who tend to have busy schedules.

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Creating user personas gave me a clear understanding of the user's needs. Now I was ready to make a low-fidelity prototype in Figma to generate the layout of the future landing page:

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Colour choice makes a big difference when designing a product. I chose purple as the dominant colour - according to colour psychology, purple is associated with spirituality and serenity - things that yoga conjures.

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I chose Montserrat as the only font family for my project - it is simple and easy to read.

I used a standard 12-column Bootstrap grid. The main purpose the landing page had was informing the future yoga studio clients about the studio’s services so the structure should be pretty clear-cut.

Finally, I created a set of components on Figma with appropriate variants that I reused throughout my design journey.

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Click on the image to view the prototype.

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📈 3 minutes

The amount of time it takes to go through the landing page, find all the necessary information and make a decision.

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This is my first UX project that I completed back in Feb 2022. I'm proud of it, yet now, a few months later, I can see quite a few faults with it. First of all, I realise now it would've been better if I made a Customer Journey Map at the stage of research to put myself in the shoes of a person who has just decided to find a good yoga studio and buy a membership there in order to gain more insights of the clients' needs. Even though YouYoga is a recently-opened studio, its landing page must contain positive client reviews to increase its credibility.

Another thing I would like to add to the landing page layout now is a blog. The blog might focus on familiarising the website visitors with yoga practices as well as update them on the news of YouYoga studio. I believe all I have just mentioned would significantly improve the experience of the yoga studio's potential clients and increase the studio's profit.

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